What is Ideal Gold?
In order to earn I.D.E.A.L. Gold, an Idealease location must be dedicated to success in the lease and rental industry. To prove this, the location must comply with the 12 standards set forth by Idealease. Gold Status can only be obtained by meeting all of the standards; even if 11 out of the 12 are met, I.D.E.A.L. Gold status will not be awarded. I.D.E.A.L. Gold locations have reached the peak of truck leasing and rental services.

What are the 12 Standards?
The twelve standards that must be met in order to achieve I.D.E.A.L. Gold status are:
1.   Dedication to the Leasing Business
2.   Dedication to the rental Business
3.   Reciprocal Service
4.   24-Hour Service Dedication
5.   Facility Identification
6.   Idealease Training Seminars
7.   Idealease Continuing Education Seminars
8.   Trademark
9.   National Account Dedication
10. Annual Meeting and MBA Attendance
11. Reporting Responsibility
12. Idealease Personnel Enrolled in Recognition Program

Since 2006, River Street Idealease has been awarded the prestigious I.D.E.A.L. Gold status. This is a symbol of being one of the top dealerships in truck rental and leasing.